prop37-poster-sml3On January 30, 2013, posted a blog titled Coca-Cola Rolling Out New Misinformation Campaign to “Combat Obesity”.  There is plenty of great info about soda and other products linked to obesity.  It also has a great graphic which identifies the big agribusiness charlatans as well as the organic heroes we should all be supporting.  If you missed it, please check it out here.

Here is a quick summary:

A new Coca-Cola ad campaign focuses on the belief that beating obesity is just a matter of counting calories.  This theory has been found to be misleading if not patently false.  All calories are NOT the same, and obesity is the result of consuming too many of the wrong type of calories.

Carbohydrates like refined fructose and grains affect the hormones insulin and leptin, which are very potent fat regulators.  Fats and proteins have a far lesser effect.

While soda consumption in the United States has declined by 40% in the last 10 years, consumption of other types of sweetened beverages and artificially sweetened beverages has risen during in that same time period.

Research that was published in 2011 found that people who drank 2 or more sodas a day experienced increases in waist size that were six times greater than those people who didn’t drink soda.

Research from 2005 found that drinking more than 2 cans of Diet soda a day increased the risk of obesity by more than 57% while drinking more than 2 cans of regular soda daily increased obesity risk by 47%.  Clearly there is more to the story than regular vs. diet soda.

In TurboCharged, we explain that achieving ideal body composition and optimal health requires a diet focused on the same kind of whole foods that we evolved, survived and thrived on for hundreds of thousands of years.  By default, you need to avoid all of the man-made, processed, manufactured “frankenfoods” that have entered our food supply in just the past 120 years.

Your thoughts and comments are always welcome.


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